Strategic Design Studio
We can’t
but we
can adjust

Say your brand needs a bit of a boost, you could slap on some pink lettering because it’s this season’s new black. That’s what we’d call the speed boat approach: definitely fun, but not the kind of solution that will last you very long.

At Stuurman, we prefer to rely on sturdier vessels and seasoned captains. The kind who thinks things through, thoroughly, using design as a strategy—something to help you navigate change and steer towards progress. Because if it’s impact you want, you’ll need to take the time to understand your audience, always putting them first. And that’s exactly what design has always done.

Good design is about focusing on the essence: 
it’s a way to reach people, a means of talking to them.

You know what's better than design?

Co-design. We’ll hoist you and yours on board to get problem-solving together. Three examples of what your question to us might sound like, response included.

You have an idea that you want to bring to life

Devine / HOWEST / School of Arts Ghent
Post-Grad Educational Programme

You need a brand system that elevates your story

Global Rebranding

You want to communicate in a consistent voice

Glue / Xandres
Integrated Brand Strategy

What we do, exactly

Design works on different levels. The way we see strategic service design, three elements are key—and you can count on us to ace each of them.


You have an idea of wanting to launch a new product or service, but don’t know where to start. Whether as a facilitator, strategist, researcher or ideator, we’ll help your idea take shape and angle it toward a clear purpose.


You know what you want your product to do, but not what it should look like. We’ll visualise it for you, from the digitally designed prototype right down to the branding or campaign.


Between envisioning the future and making it happen, some of the important details risk getting lost. Count on us to be your product or brand manager ad interim, ensuring consistency every step of the way.

This is your captain speaking

Christof Capens

Designers actually can change the world for the better by making the complicated simple and finding beauty in truth.

I admit, I just read that somewhere. Nevertheless: it’s true. Every day, I apply my background in advertising, visual communication and digital design to make things, people and organisations work better.

I’ve learned the ropes working for Showpad, Bancontact, Coca Cola, Texaco, Nespresso and Brussels Airlines, all of which were kind enough to have me show them how design thinking gets things done when it’s implemented at the highest levels.

My quest for sharing the knowledge and moving design up the hierarchy chain has led me to become a lecturer in Digital Product Design at Devine, a professional bachelor course at HOWEST University and KASK School of Arts. Today, I’m spreading the gospel to agencies, companies and organisations looking for creative advice and ways to light a spark in their audience.

Catch up on linkedin

Let‘s talk!

Got a project in mind,
want to collaborate or just want to have a friendly chat?